Product Launch Manager Stress Reduction Tip: How to Alleviate the Stress from Deadlines

Missed your Deadline again, huh? It could be from a client. It could self imposed. I’m willing to bet it was self imposed. If you’re like me, you create these “Hurry Up” self imposed deadlines a lot. As soon as you write the deadline in your agenda, little neurons of stress start firing. You squint and your brow frowns and in the back of your mind you’re thinkin’, “Fucking deadlines suck.”

I hate deadlines too. They only stress the shit out of me.

BUT not anymore.

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NEWS FLASH: Jeff Walker’s “Shot across the bow” for Product Launch Formula happened last week. PLF 3.0 Quick Launch is now LIVE

Yeah yeah – I know. I’m a little late on reporting this one! Actually, I wasn’t even gonna do my Product Launch Formula Step by Step Breakdown at all this time.

But something unexpected happened today (and NO, I’m not gonna tell what…)

So I’m gonna breakdown ole Jeff Walker’s Product Launch Formula 3.0 a little different this time.

Let’s start with a quick summary of the past emails I’ve received from him:

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Combining the Best of Both Worlds: Rick Braddy Digs Deep and Shares it All as Both a Corporate and Private Product Launch Manager

On March 31^st, I had written an independent review on Rick’s awesome WinningWare Product Launch software. I was blown away by what he had accomplished and couldn’t wait to support him in his efforts. Now, Rick and I have been in touch for quite some time and it occurred to me that he would be a great candidate to interview. After working around his busy schedule, I got him to sit down and let me pick his brain on his extensive experience as a Product Launch Manager.

You see, Rick has been doing Launch related work for quite some time now and has a unique advantage over the other “newbie” Product Launch Managers out there. Rick, alongside other experts like David Meerman Scott, is one of the pioneers to use Digital Information to turn “Browsers into Buyers.” He’s been combining the best of corporate style launches with the efficiency and psychological triggers of modern day Internet Marketers like Frank Kern to deliver a really powerful punch to his Product Launches.

If you’re not familiar with Rick’s work, I highly recommend reading his extensive blog to see exactly how you can take his wisdom and pack it into your launch strategy. Now, if you don’t have the time to do that right this second, then take advantage of the interview I did with Rick. It’s 53 minutes of pure gold to start implementing into your business right NOW. Here’s a sneak peek of what it covers:

1: The Different Launch Types available

2: Launches are about “2 Things”

3: The Online vs. Traditional Launch

4: The Charter Launch

5: Relationships = Money

6: Establishing the “Big Idea” and your “USP”

7: How to Leverage Your Launch Assets

8: The concept behind “Launch Productivity”

Click HERE to listen to the interview.

Product Launch Manager Myth Buster: “I Can Market to Everyone…”

“But my book can help everybody,” said Shirl.

“Ok. Great. You’re right. You do have a very powerful book with a very powerful message. However, who can it help the most?” I asked.

“Everybody. That’s why I wrote it.”

“Ok. But where does everybody live? How can you find everybody?”

“Well, there’s the woman… Well, I wanted to put up some brochures in the hospitals and Ob/Gyn departments.”

“Great. That’s a start. But who are you talking to Shirl? Who is it that can most benefit from your message?”

“You know? Well, that’s hard to say” and Shirl kept talking about her goals. She gave me more and more information and history as to why she wrote her books, what she wanted to do with them, when she was going to…

HOLD THE PHONE

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Product Launch Manager Ninja: How to Be the “Chameleon” and Explain What You do for a Living to Anyone

Let’s face it. If somebody doesn’t understand what the hell you do for a living then two things happen:

1. They immediately discredit you because they don’t understand what you said.

2. They find no value in what you have to offer because they don’t understand what you do.

Now, that my friend is a problem especially if you trying to sell your services or product. If you can’t convey to your prospect or “Joe Smoe” on the street corner what you do, then the potential sale disappears right before your very eyes. Let’s look at it this way: Your job title is the equivalent of your headline. It must capture immediate interest in the people or group that you’re talking to. Let’s use an example to demonstrate…

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Product Launch Manager MAGIC: Behind the Scenes of Brazil’s First 6 figure Launch with Erico Rocha

Today I realeased the first video (of 3) my launch in Brazil... (I have been prelaunching for some time…)”

Those were the very words that Erico said as he launched himself into Brazilian history. I’m sure he had no idea what to expect or just how successful his launch would be. The planning – the coordination – the sleepless nights – the time that went into this event were off the charts. He worked with his brother Hugo in Brasilia, Sebastian “The French Marketer,” based out of France and had the entire Product Launch community supporting him.

The result?

Absolute mayhem. Absolute goodness. The first Six figure launch in his native country: Brazil...

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