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Jeff "The Bulldozah" Pezzella...
Ex-Construction Guy turned Product Launch Manager Outlaw, Results-based marketing consultant, terribly passionate, controversial, edgy, clever and all around nut job. On this site, he shares what he’s learned “from the streets” so that you can rock your launch and land qualified clients… all while jumpin’ up and down about getting this greatness to the public.

Jesus came to my door and this is what I told him: A lesson in Marketing...

Tue - 29 Sep Written by Jeffrey Pezzella

Last Saturday, I was having a business meeting at my house with my two business partners. Right in front of us, on my work table, lay an enormous white pad with a bunch of crayola markers everywhere.

We were onto something…a very flowing business plan for the project we were working on when out of nowhere, the doorbell rang.

DING dongggggg.

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Last Updated on Friday, 02 October 2009 11:06

How Split Testing turned into $21,000.00 worth of leads.

Tue - 29 Sep Written by Jeffrey Pezzella

A client of mine, Ben, found me on Google chat last Tuesday and asked me my opinion on the names of a new company he had chosen for a contractor client.

“Jeff, what do you think sounds better? Green Shield Insulation or Green Igloo?”

I kindly told Ben, “You’re not gonna like my answer, Ben…”

He replied, “Yeah yeah I know…I should test them.”

“Exactly,” I told him.

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Last Updated on Friday, 02 October 2009 11:06

If You’re not Treating Your Customers like Gold, here’s 3 Simple Things You Can do Right Now.

Sun - 27 Sep Written by Jeffrey Pezzella

A client of mine, Epi Guzman, told me a very interesting story during our last business meeting. Epi is the owner of “Tu y Yo Mexican Fonda” located in Powder House Square in Somerville. He just opened his second restaurant in Needham and keeps providing the Anglo crowd with Mexican Family recipes dating over a hundred years old.

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Whopping 22% conversion rate for this testimonial request!

Sun - 27 Sep Written by Jeffrey Pezzella

If you ever wanted testimonials from your clients, then make sure you take a look at this. I was able to get 11 awesome testimonials for this Aikido Dojo located in Union Square. It was a great success and pure gold for the Dojo! They keep using them as social proof throughout their website and content.

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Last Updated on Friday, 02 October 2009 11:07

3 Ways to Start Preparing for a Product Launch for Your Business Right NOW.

Sun - 27 Sep Written by Jeffrey Pezzella

1: Write down something you could give away to your clients that will help them. Be creative: It could be a video, audio, or written piece.

2: Ask one of your clients for feedback about your business. It could be in person, over the phone, email, etc.

3: Pick a Social Media Site to talk about your business ONLY and post something to share with your closest friends and clients.

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Last Updated on Wednesday, 30 September 2009 13:17

PLMG’s Simple Geometric Growth Formula (SGGF)

Sun - 27 Sep Written by Jeffrey Pezzella

As a business owner, entrepreneur or solopreneur, you need to grow your business. It’s that easy! If I asked you how many ways do you think exist to increase your business, what would you guess? 14?…61?…102?

Think about it…It’s actually a much smaller number then you think!

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What do Copper Gutters have to do with Marketing?!

Sun - 27 Sep Written by Jeffrey Pezzella

I just received a call about 20 minutes ago from someone asking me if I installed copper gutters. The person told me he got my contact info off the side of my van and it read: “Architectural Works.” I was a bit confused because that was indeed the name of my contracting company but I sold that particular van over a year ago!

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Last Updated on Tuesday, 29 September 2009 20:18

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