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Jeff "The Bulldozah" Pezzella...
Ex-Construction Guy turned Product Launch Manager Outlaw, Results-based marketing consultant, terribly passionate, controversial, edgy, clever and all around nut job. On this site, he shares what he’s learned “from the streets” so that you can rock your launch and land qualified clients… all while jumpin’ up and down about getting this greatness to the public.

Building a List the “Jeff” Way: Welcome to the “Invisible Opt-In” Method

Tue - 19 Jan Written by Jeffrey Pezzella

This is a term I came up with one morning while my buddy, Alzay Calhoun and I were jammin’ on the phone. You see, Alzay kept givin’ me crap for not having an opt-in form on my website. He is quoted as saying, “Nobody is too cool to build a list…” I have to say that not only is he right but he really got me thinkin’ as to why I’ve yet to put one up.

It didn’t take long for me to answer. It told good ole Alzay, “Man, I’m tired of the opt in crap. I’ve been fighting putting one up since I created my blog 3 months ago. I build my list another way…”

That’s when Alzay’s ears perked up and he said, “Hmm. Can you tell me more?”

So here it is…

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Last Updated on Wednesday, 10 March 2010 13:19

Taking Launches to the Streets: How to Apply Product Launch Formula to the “Real World”

Tue - 19 Jan Written by Jeffrey Pezzella

This is a rare opportunity... My good buddy, Alzay Calhoun, interviewed me this time and drilled me with question after question. He made me break down, step by step, how I was able to declare myself a Product Launch Manager on June 27, 2009.

I'm going in depth as to exactly how I used my networking magic to plunge head first into Product Launches. Take a look at some of the great questions Alzay cooked up:

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Last Updated on Wednesday, 24 February 2010 09:27

Product Launch Manager TIP: Create Your Client’s Avatar First

Tue - 19 Jan Written by Jeffrey Pezzella

I keep coming across this challenge with my colleagues and clients. This is the transcript from a receipt chat:

12:18 PM me:

Cool. If you want feedback, just send me the script and the goal for this video. Who's your avatar?

THings like that.

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Last Updated on Wednesday, 17 February 2010 11:47

Becoming the Preferred Product Launch Manager - 30 Minutes of Business Differentiating Goodness

Tue - 19 Jan Written by Jeffrey Pezzella

If you're tired of the "Riches are in the Niches" stuff, than this is the interview you've been waiting for.

Alzay isn't a niche guy either. He's into people and creating relationships. In this interview, he's going to break down:

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Product Launch Manager Client Selection Deal KILLER #8: The “Wishy Washy” Client

Tue - 19 Jan Written by Jeffrey Pezzella

This is a great lesson to learn as a Product Launch Manager. Think about it: How many times did you go “back and forth” to negotiate the terms of the launch contract?

Once?

2x?

5x?

Why is this so important? If you know what you have to offer and are confident delivering it, than why negotiate at all?

Now let’s apply that to your prospect: If she knows what she wants and values it, than why would she want to negotiate the price so much?

The short answer: She doesn’t know what she really wants and therefore gets queasy when it comes to the price game. She therefore starts getting all “wishy washy” and squirmy with you as contract talks proceed.

Let’s take a deeper look into a case study on Deal Killer #8: The “Wishy Washy” Client…

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How to Land Clients as a Product Launch Manager Newbie with Collin Tate

Tue - 19 Jan Written by Jeffrey Pezzella

This is by far one of the best interviews I’ve done! My good friend, Collin, called me up one day and said, “Jeff. Working with clients is damn frustrating! Can I run somethin’ by you?”

“Of course,” I responded as I drove to my 2:00 appointment.

You see, Collin is a fellow Product Launch Manager and Marketing Consultant over in Columbus, Ohio. He and I have been collaborating for over two months on how to land and work with qualified prospects for Product Launches.

In this interview, he’s going to reveal:

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Last Updated on Tuesday, 19 January 2010 17:30