Having the Courage to Be Unique: John Nese and His Passion for Soda

This story is absolutely uplifting and inspirational. John Nese is the proprietor of Galcos Soda Pop Stop in Los Angeles. In this interview, I not only learned about how many different sodas exist but became privy to one’s man fight against big business.

I support John and others alike who strive to survive as unique small businesses that have the courage to tell “Pepsi” and “Coke” to shove it.

Enjoy the video and Happy Holidays!

Christian W (PPC Ninja) is Back. Watch How He Uses another Event to Promote Himself as an Affiliate for Google Ca$h

Christian is back at it again promoting Chris Carpenter’s Google Cash product. On December 8^th, I posted this “How to Use an Event for the Theme of Your Launch: The FTC Scare & Christian W (PPC Ninja)” to show you how you can turn an external event into “the reason why” and impetus for your launch. The first time Christian used this tactic his reason why was very general i.e. the “FTC Scare.” This time he uses a recent Google Lawsuit inspired by the FTC scare to act as his “reason why” to promote sales as an affiliate. Let’s take a look…

My Personal Strategies to Build Authority as a Product Launch Manager Part 3: Actively Answer People’s Questions About Launches

This is a debate I always have with my business partner, Nido. He’s always telling me, “Jeff. Don’t answer your emails right away. Don’t answer your phone either. Make people wait a bit…It makes you seem busier and therefore more important.” Now, Nido does have a point and that works under some situations. For example, I think it was Dan Kennedy that would wait 2 days before getting back to a customer after they paid for a $60 coaching program. He would leave the person thinking, “Oh my god. I just paid $60K and this guy hasn’t even got back to me? What the fu*k? What’s goin’ on? He should have got back to me…Should I call’em? Shit?!”

Sure, in this case the “no call back” strategy works real nice. It leverages off the buyers own insecurity and mixes it with curiosity to produce anxiety. Here’s a snappy formula I just came up with:

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Product Launch Manager MAGIC: Watch How Death & Change Can Amp UP Your Interaction and Dialogue the Ozomatli Way with “Dos Cosas Ciertas”

Here’s another awesome example of how the power of music can wrap its tentacles around a listener’s head and get’em all fired up. I’ve written before on how music interacts an creates and inner dialogue with its listeners and have been hooked since. The elegance behind a song is the way it incorporates music and mixes it with short, imagery driven lyrics to embed itself in our memory and consciousness. The first song that did this to me was a scene right out “The Matrix” when Keenu Reeves is sittin’ in that chair and being downloaded all his martial arts training. I happened to be sitting at my table eating when Jorge Ben Jor downloaded an entire culture into my brain. It was amazing!

This time, my buddies at Ozomatli gave me a similar “Matrix” moment while this song was playing in the background while I was driving to Harvard Square in my grey Toyota Corolla…

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Who Else Wants to Build Their List? Follow Jim Edward’s Example with the FTC Fiasco and You’ll Have a List in NO TIME

This is really cool. I have to give Jim a lot of credit for what he did here. Now, I rarely ever direct you to go to a website, but this is the exception. The website you have to check out is here:

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Do you believe in miracles? How to Use the “Miracle” Concept to Suck Your Reader into Your Copy

This is an email by the Internet Marketing Center that caught my attention. It’s very indicative of the main theme of most of their emails. They are very much into the “done for you” model and attempt to lure their readers into buying their stuff because of it.

They constantly use the idea of “their team” supporting you to build your Internet Business. That immediately takes off the burden of you doing it yourself and compels you to listen to what they are saying. They add to the appeal by using the power behind the word “miracle.”

Check out how they craft this email all the way from the headline to the call of action.

It’s good stuff…

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