Below is the electronic version of the “chicken scratches” found above from my diary. I typically don’t get this personal but it was worth it this time. I hope this post helps you in your quest to become a less anxious person.
I’ve been quite anxious lately…
I know. I know. You’ve heard this a million times: “Publish great stuff on your blog and people will effortlessly flock to you…” This is both true and false. It’s not just what you publish but WHO you publish to. That’s where most people steer wrong. I’m going to share with you some tricks that helped me get my message to the right people and keep me focused. The results proved to be quite interesting…
Last Updated on Wednesday, 13 January 2010 17:38
My friend and fellow Product Launch Manager, Rodrigo Santiago, has put together the Product Launch Managers Networking Community through the Social Media Network “Ning.”
The goal and mission of the site is to have an open forum for fellow Product Launch Managers to share their success and experience. It’s also a place to ask questions about new clients and to meet others who can help you out with your launch.
We are currently 10 members strong and are actively looking for new people. The criteria is the following:
Last Updated on Saturday, 12 December 2009 17:17This is a good one. It’s a Brazilian prank that shows what makes people laugh at in
This has to be one of the clearest ways that curiosity motivates people regardless of their gender, religion, education or social status. We are all curious but imagine trying to pull this off in the
Here is a quick and dirty way to use an event like the FTC crackdown as the “reason why” to either conduct a launch or make your customer take action because of it.
Jeff Walker showed us with his Quick Launch for Product Launch Formula 2.3 + a couple weeks ago how to use the “Feds” and “FTC” as a great reason to take his infamous case studies off the web in fear of prosecution. Well, I don’t care how scared Jeff was because he clearly used the FTC fear as a reason to squeeze in one more launch before the year was over. I hate to burst your bubble but the whole theme of the launch was based of the FTC hysteria and prompted a lot of people to take action and buy PLF 2.3+. If Jeff really wanted to do a launch without case studies, all he had to do is ask his buddy Frank Kern how to do it. Frank is the master of launches without case studies…
Last Updated on Wednesday, 09 December 2009 12:10I have to admit that being a Product Launch Manager in such a ripe and bountiful niche is very exciting. It’s not only the first time that I’ve ever gained recognition as the expert in a niche but it’s connected me with other very talented and proactive people in the business. In this series, I’m going to share with you my personal strategies to build authority as a Product Launch Manager.
Let’s start with the first and most important strategy I use to build authority…
Last Updated on Wednesday, 13 January 2010 17:36
Do you see the darker guy in the right of the picture handing me the air hose? That my friend, is Perigoso. He is by far one of the most important people in my life. He has positively influenced me in a myriad of ways and made me a better person because of it. He is strong. He’s demanding. He will not take “No” for an answer. He’s also fiercely loyal and the hardest worker I’ve ever met. The roof that we are both standing on is from a condo conversion that I did in the summer of 2004. It was the biggest project I had tackled up to that point of my General Contracting career. The goal was to remodel the entire two family, inside and out, and sell it quick-quick for a profit. It was the first condo conversion I had ever done and Perigoso was instrumental in helping me reach my goal. He also taught me something about management as a GC that I had not yet learned: Never EVER waiver after making a decision. Let me go into more detail…
Last Updated on Monday, 07 December 2009 11:50Page 6 of 18
