- The power behind strong images
- The appeal to our innate laziness
- The use of the “blueprint” hook
- Reciprocity
- The use of the “challenge” hook
- And Oh so much more…
I know…I know. Everyone and their sister asks you this question. “Hey Sally, what makes you so speciaaaaaal?” C’mon. What makes you unique? Nothin’? C’mon. I know it’s hard. It will only take a second…”
Alright, so I promise not to ask. I’m going to GIVE you something instead.
Before I do, let me tell you a little story…
Last Updated on Thursday, 03 December 2009 15:51
It’s not often that I open email in my dedicated gmail account for all the internet marketers that I follow but this time was different.
I mean, take a look at that headline, “making money in your underwear?” This is really nice copy. It’s starts with a power verb “making” and immediately implants a very strong image into the readers mind of “…money in your underwear.” Wow! If you’re a guy, the first image that comes to mind is YOU either standing or sitting making money in your underwear.
That’s just the visual aspect. There is also a sensory and olfactory component going on here as well. Think about it: What does if feel like when you’re just wearing your underwear? It’s usually pretty comfy, no? It’s probably a warm place as well. When do you normally walk around in your underwear? I’m serious! Do you see where I’m going here?
Stompernet is now officially the third JV promoting Product Launch Formula 2.3+ that I’m aware of. It makes sense because they also promoted his Product Launch Manager Coaching program a couple weeks ago.
The only other JVs to not jump onboard from the last launch are:
1: John Carlton
2: Jeff Johnson
Take a look at Brad’s email. It’s full of great, subtle psychological triggers and two key themes about Jeff Walker:
Last Updated on Sunday, 29 November 2009 17:42
I don’t know about you but I’ve never met a celebrity before. I mean, I’m not really into celebrities to begin with. I’m not into movies either. I don’t even have a TV!
So when I was at the Infosummit and Nido told me, “Jeff, Jeff: You’re a ‘Diamond Member’ and get to take a picture with George Foreman…” I just kind of shrugged it off. I was thinking to myself, “Do I really want to take a picture with George Foreman? He’s a big dude…Should I tell him that I’ve never bought one of his grills?...Ahhhhh, screw it! I’ll do it.”
And off I was to meet my first celebrity…
Last Updated on Monday, 30 November 2009 11:48
I’m always looking for ways to make my life easier and more efficient. This little checklist is just one more of those things that will help you during a crazy and hectic launch.
I tend to write things down on my legal sized yellow pad with a pencil first. I then start transferring that to the computer to share with my copywriter, tech guy and client during a launch. Here’s a peak at my “chicken scratches”…
Last Updated on Saturday, 28 November 2009 12:36Page 7 of 18
