Product Launch Manager Client Selection Deal KILLER #7: The “Shhhhhh! Don’t Talk About Marketing” Client

This is going to sound crazy. I wish I did NOT have to write this article but it’s super important and a great lesson to learn.

It may be one of the most important lessons you learn as a Product Launch Manager both newbie and veteran alike. It’s also one of the hardest lessons to learn.

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Product Launch Candidate Criteria #9: Are You Willing to Put In Your Part for a Successful Product Launch?

This is ninth in a series that will help you prepare your business for an Internal, Joint Venture, Quick or Affiliate Product Launch. This is also good to know for a Seed Launch.

This article may be the most important one in the series.

I’m going to show you why collaboration is such an important part of a Product Launch.

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BREAKING NEWS: Eben Pagan has now become a Joint Venture (JV) for Jeff Walker’s Product Launch Formula

This looks like a repeat from the last Launch. Eben Pagan jumped on to promote Jeff Walker’s Product Launch Manager Coaching program and begin his email sequencing in a similar fashion. Let’s see what he wrote this time…

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NEWS FLASH: Jeff Walker’s “Shot across the bow” for Product Launch Formula happened yesterday. PLF Quick Launch is now LIVE:

November 24, 2009: 9:42AM EST

Hey folks. I’ve got some exciting news: Jeff Walker has something in the works.

I’m willing to be bold enough to say that he’s rolling out a quick launch for Product Launch Formula as we speak. You see, during his last launch for Product Launch Manager Coaching, he hinted at and mentioned that PLF may be available one last time before the end of the year.

Check this out:

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What Bob Bly Taught me About Using Swipe Copy to Cross-Pollinate the Best of Ideas Between Industries

I rarely use other articles on my site but this one really STOOD out. The folks over at Early to Rise (ETR) are constantly pumpin’ out great content and this particular article by Bob Bly really caught my eye.

Bob begins the article by explaining what swipe copy is and how you can use it. He provides a few classic examples and breaks them down one by one. It’s not until the middle of the article that you uncover the real gem when Bob states, “The best results I've seen from using swipe files have come from the cross-pollination of ideas between industries.”

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Product Launch Manager TOOLBOX: How to Use a Story Board to Plan Your Launch Sequence

If you’re a visual learner or just like to see things laid out in front of you, then this will make planning your Launch Sequence real easy.

I stumbled across the idea of a story board while Nido and I were laying out the launch we’re currently working on. I told him, “Nido. There’s gotta be a better way to do this. I want to see the whole sequence on 1 piece of paper…”

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