Product Launch Candidate Criteria #6: Be Honest: Is Your Product Done and is it Any Good?

This is sixth in a series that will help you prepare your business for an Internal, Joint Venture, Quick or Affiliate Product Launch. This is also good to know for a Seed Launch.

Sound pretty obvious right?

Well…it’s actually not!

The fastest way to ruin your business reputation is by launching a product that is isn’t done or is substandard. Let’s begin with products that are not done:

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Highlights of the 2009 InfoSummit: How an Ex-Carpenter Networked at his First Marketing Event Ever with Mal Emery

Hey folks. Jeff here.

I just arrived from Atlanta from the Info Summit and I’m full of great stories! The first one I want to share is how I was able to network in a brand new marketing environment. I do have to admit that I was a bit nervous at first. You see, it’s the first time I’ve been around such wealthy, talented and powerful people.

At times, you could just “feel” the energy buzzing from all the people in the room. I certainly felt it. Some times when I got a little nervous, I would go for a walk towards the café and then back again.

I mean I was surrounded by some power houses in the marketing industry and I couldn’t recognize most of them. I have to say though…that was a good thing! Let me show you an example of why it was nice to be a newbie and how I was able to network because of it…

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NEWSFLASH: Frank Kern has Released his “Hidden Agenda” for the Mass Control 2.0 Launch

November 9, 2009: 8:10PM EST

I thought something was a bit weird when Frank Kern kept sending glorified fluff and filler emails to his list to buy Mass Control 2.0 recently.

And it turns out I was on to something!

Frank usually spends more time with his email sequencing during a launch but this time he pulled a “quick and dirty” tactic on us.

In his latest email, “Please read (interesting test results)” he reveals the motive behind his hidden agenda. Check it out…

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Product Launch Candidate Criteria #5: How to Attract Joint Ventures From the Least of All Places

This is fifth in a series that will help you prepare your business for an Internal, Joint Venture, Quick or Affiliate Product Launch. This is also good to know for a Seed Launch.

This is the good stuff. This is the “Jay Abraham” stuff. Joint Ventures (JVs) are some of the quickest and most powerful ways to grow your business. If you use their leverage for your Launch, then you will make record launch profits the minute the gate opens to sell your product.

Let’s dig a little deeper to see where your JV’s are hiding and how to approach them:

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NEWSFLASH: Frank Kern Has Released His “Call to Action” Email to Buy Mass Control 2.0

November 5, 2009: 11:27EST

The Quick Launch that is now underway with Frank Kern’s Mass Control is worth analyzing because of his use of timing and buzz creation.

I’ve mentioned all week that Frank has been riding the recent “buzz wave” generated from Jeff Walker’s recent Product Launch Manager Coaching program. I’ve also talked about how Frank is using his own buzz from the InfoSummit and presentation tomorrow. I gave it the title “buzz sandwich” because of his strategic use of buzz from one great launch sandwiched between another.

I’m looking forward to seeing Frank Kern present live for the first time. The InfoSummit has been packed and I better get their early to get a good seat…

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Product Launch Candidate Criteria #4: Do You Use Social Media to Build Your List or to Tell People How C*cked You Got at Last Nights Party?

This is fourth in a series that will help you prepare your business for an Internal, Joint Venture, Quick or Affiliate Product Launch. This is also good to know for a Seed Launch.

Just for the record: I’m all into sharing. I like sharing stories of when I was in college. I talk about my crazy Navy stories. I like to talk about playing Capoeira… But I like to talk about these things in person or via my blog. Quite frankly, I only use Social Media like Twitter, Facebook and YouTube to get my message out about Product Launches.

I prefer to share more personal things via my blog.

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