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Jeff "The Bulldozah" Pezzella...
Ex-Construction Guy turned Product Launch Manager Outlaw, Results-based marketing consultant, terribly passionate, controversial, edgy, clever and all around nut job. On this site, he shares what he’s learned “from the streets” so that you can rock your launch and land qualified clients… all while jumpin’ up and down about getting this greatness to the public.

Product Launch Manager Ninja: How to Be the “Chameleon” and Explain What You do for a Living to Anyone

Thu - 13 May Written by Jeffrey Pezzella

Let’s face it. If somebody doesn’t understand what the hell you do for a living then two things happen:

1. They immediately discredit you because they don’t understand what you said.

2. They find no value in what you have to offer because they don’t understand what you do.

Now, that my friend is a problem especially if you trying to sell your services or product. If you can’t convey to your prospect or “Joe Smoe” on the street corner what you do, then the potential sale disappears right before your very eyes. Let’s look at it this way: Your job title is the equivalent of your headline. It must capture immediate interest in the people or group that you’re talking to. Let’s use an example to demonstrate…

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Last Updated on Thursday, 27 May 2010 20:11

Product Launch Manager MAGIC: Behind the Scenes of Brazil’s First 6 figure Launch with Erico Rocha

Tue - 20 Apr Written by Jeffrey Pezzella

“What a sinergy?! I am also running what also seems to be the first Jeff W type of launch in Brazil I have seen.

Today I realeased the first video (of 3) my launch in Brazil... (I have been prelaunching for some time…)”

Those were the very words that Erico said as he launched himself into Brazilian history. I’m sure he had no idea what to expect or just how successful his launch would be. The planning – the coordination – the sleepless nights – the time that went into this event were off the charts. He worked with his brother Hugo in Brasilia, Sebastian “The French Marketer,” based out of France and had the entire Product Launch community supporting him.

The result?

Absolute mayhem. Absolute goodness. The first Six figure launch in his native country: Brazil...

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Last Updated on Wednesday, 21 April 2010 09:05

NEWSFLASH: Rick Braddy’s “WinningWare Quick Launch” is a Homerun for Product Launch Managers Worldwide

Wed - 31 Mar Written by Jeffrey Pezzella

Rick first introduced me to the idea of automating the very complex task of Product Launches right before I left for Mexico. I still clearly remember talking to him on my cell phone and saying, “You’re gonna do what? Really? That’s freakin’ awesome! When can I sign up?” You see, Rick is a smart guy. He pays attention to details. When everyone else in the room is dozing off, Rick is taking notes on what he sees. He’s making a list of all the ways he can improve upon a product or service. Now, you’d think that he just files those notes away into some binder, eh? Nah. Rick compiles these notes into action items to solve the very problem he stumbled into. And Rick uncovered quite a big problem…

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Last Updated on Wednesday, 31 March 2010 12:10

Product Launch Manager TIP: How to Teach Your Client the Importance of a “Lead Capture”

Mon - 22 Mar Written by Jeffrey Pezzella

Sometimes the best way to teach is by example. I mean, think about it: How many times have you asked your client,

“So Frank, why don’t you have a lead capture box on your website?”

“A what?”

“An opt-in page. Ya know. The place that your prospect puts in his first name and email to sign up to your newsletter or somethin’.”

“I don’t have a newsletter.”

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Last Updated on Wednesday, 24 March 2010 07:59

BREAKING NEWS: List Control by Frank Kern is going LIVE tomorrow at 12 noon Pacific time

Sun - 14 Mar Written by Jeffrey Pezzella

Launches are always exciting.

And I admit that I’m not helping the hype by reporting that Frank Kern is opening up the shopping cart tomorrow to sell yet another List Building product a.k.a “List Control.”

The reason why I’m reporting on this one is that something unique is occurring. What exactly? Frank is “upping the anty” to get people to buy his stuff. Jeff Walker did something similar. Did you notice what it was?

(Hint: The answer is a quarter of the way down.)

I did.

And I’m gonna tell you all about it…

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NEWSFLASH: Frank Kern is now in Pre-Launch mode for “List Control”

Fri - 12 Mar Written by Jeffrey Pezzella

I know. I know. I’m reporting on old news.

Well, not really.

I’m gonna breakdown Frank’s email so that you can see first hand all the psychological triggers and emotion drivers he’s got going on. I imitate this dude. You may want to do the same.

Here goes…

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when you look in the mirror, are you afraid of what you see?

Wed - 03 Mar Written by Jeffrey Pezzella

take a look.

I did.

This shit ain’t easy.

And it’s certainly not easy to share in a public forum.

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Last Updated on Wednesday, 03 March 2010 14:51

Product Launch Manager Ninja: How to Be the “Chameleon” and Explain What You do for a Living to Anyone

Product Launch Manager MAGIC: Behind the Scenes of Brazil’s First 6 figure Launch with Erico Rocha

NEWSFLASH: Rick Braddy’s “WinningWare Quick Launch” is a Homerun for Product Launch Managers Worldwide

Product Launch Manager TIP: How to Teach Your Client the Importance of a “Lead Capture”

BREAKING NEWS: List Control by Frank Kern is going LIVE tomorrow at 12 noon Pacific time

NEWSFLASH: Frank Kern is now in Pre-Launch mode for “List Control”

when you look in the mirror, are you afraid of what you see?

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