Face it.
We’ve all done it.
I just did it on my last launch.
I did NOT survey my client’s list to see what type of product or service they were interested in. Instead, I trusted my client’s feedback.
I learned my lesson and I won’t do it again.
I’m gonna do what I should have done in the beginning just like good ole Frank Kern:
Survey the list!
Here’s the link to his survey.
http://www.masscontrolsite.
He used MonkeySurvey.com. It’s cheap, fast and easy. It will make the difference as you create the product you want to launch.
And most importantly: It will tell you exactly what your market wants.
Take note of how detailed Frank’s questions are. Also take note at how he turned a survey into great copy:
Headline/Intro:
1. I've got some cool new stuff I want to share with you ...but before I do, I need to make sure you want it :-)
Which of these is MOST appealing? (Select which ever one you'd benefit from MOST.)
This is Frank Kern at his best by countering the objection immediately and getting it out of the way. He knows that his audience knows they are going to be sold something which is why he states, “…but before I do, I need to make sure you want it” and ends with a smiley face. Very nice copy…
The body:
Questions 2 &3 are filler
The conclusion:
4. In the past year I've been working with a lot of private clients and I've made them a ton of money. If I created a "look over my shoulder" program where I showed you all the stuff I was working on (and how to use it in your business) each month, would you want it?
Can you see the social proof written all over that? It’s also a great way to build buzz as well for what he’s got cookin’ in the oven.
Fabulous. Simply fabulous. Not only is he using the power behind a survey, he’s done it in a very good AIDA direct response copywriting way.
Bravo Franco! Bravo!
Let’s see what he’s got cookin’ cuz this survey has future LAUNCH written all over it.
