This is a rare opportunity... My good buddy, Alzay Calhoun, interviewed me this time and drilled me with question after question. He made me break down, step by step, how I was able to declare myself a Product Launch Manager on June 27, 2009.
I'm going in depth as to exactly how I used my networking magic to plunge head first into Product Launches. Take a look at some of the great questions Alzay cooked up:
- How and why IM? How and why PLF/PLM?
-How has networking elevated your status on the internet. (How does that make you an expert?)
-What is your process for networking. (Because most of us don't like talking to people we don't know).
- How you get complete strangers to call you as a Product Launch Manager?
-Because you have talked to so many PLMs...and you know what you know now...where do you think (know) it will position you in the future?
-Your "invisible opt-in" concept.
This is the first time that I've openly revealed all the “behind the scenes” work I've done in the Product Launch world. I would grab some paper and take notes…
Taking Launches to the Streets: How to Apply PLF to the “Real World” from Jeffrey Pezzella on Vimeo.
