I know. I know. I’m reporting on old news.
Well, not really.
I’m gonna breakdown Frank’s email so that you can see first hand all the psychological triggers and emotion drivers he’s got going on. I imitate this dude. You may want to do the same.
Here goes…
Killer Free "List Building
This headline is great! It’s a one-two punch to that tickles your innate greediness and laziness all at the same time.
The greed part comes from wanting something FREE. The lazy-ass-ness part comes from the magical “software” that will build your list for you while you do NOTHING.
Cool huh?
FREE + NO WORK = Irresistible offer
But good ole Frank doesn’t stop there…
“Today you're getting a new piece of software that literally cost me almost $12,000.00
to develop.
Thanks Frank. You’re such a great guy to invest in a $12K reciprocity play aimed right at me. How can I pay you back 12 thousand times? This is the dialogue he gets goin’ in you’re brain as his intro. He plants the very powerful seed of reciprocity and makes you feel like you owe him something from the start.
You can get it here:
http://www.listcontrolsite.com/good-karma
Nice quick call to action #1.
Here's the weird back-story:
Now he’s gonna tell us a little story and seduce us into a light trance. He’s also going to frame the tone of the rest of the email.
Last month, my cousin Trey and I were at a Chinese restaurant
having lunch and we decided it would be really cool if we could create a software app that would actually build a list FOR YOU ...based entirely on good will and word of mouth.
Ah shucks Frank. You and Trey are sooooo nice! I mean, you were really thinking of me while you were chompin’ down on some nasty egg lolls? Damn. You guys are sweet. I really wanna pay you back some how…
So we found a programming team in
T.V. shows and even created an iPhone app that'll start your car for you) ...and agreed to pay them almost $12,000 to develop the program.
Did you see that? That was some sneaky social proof to back the cost of the software by stating, ‘they do work for T.V. shows and even created an iPhone app that'll start
your car for you.’ I should believe Frank even more now, right?
And on February 28th, we tested it out and it WORKED BETTER THAN WE EXPECTED.
C’mon Frank! You’re killin’ me here! Tell me what you mean. Stop making me so curious!
THE "INSANE" RESULTS
As of today, (
That’s fantastic Frank. Good for you. HOWEVER you are one of the most powerful and influential internet marketers in the country and perhaps the world. Of course you will get ‘on average’ results like these. 99.9% of your followers will NOT. Notice his use of ‘(
...And I think it can help you a TON as well.
I’m sure it can.
You can just flat out HAVE IT here for free, right now:
http://www.listcontrolsite.com/good-karma
This is his Call to Action #2 and his final reciprocity play.
Enjoy!
Frank Kern
P.S. - This is really good stuff. And it's the type of thing someone could easily sell for $297 or so.
Hint hint. Nudge nudge. C’mon you greedy bastawd…get it while it’s still FREE. Act now. Quick quick or I’m gonna charge you at least $297 bucks for it.
So grab it before some "guru" knocks it off and trys to sell it to you :-)”
http://www.listcontrolsite.com/good-karma
This is how Frank ends this email with a very subtle urgency play.
So in a nutshell, Mr. Frank Kern has a lot goin’ on in this email. He starts off a lot like Jeff Walker with his “one-two” punch right to our guts with greed and laziness. He knows how to use these psychological hooks very well. He then transitions his piece with a story about him and his cousin. That makes his case more believable and authentic. Soon after he brings us into a slight trance like state and encourages us with tools like proof, scarcity and urgency to compel us to take action.
Now there’s one other really important thing going on here. Did you notice it?
Who do you think Frank’s avatar is in this piece? Who is he selling to? An experienced and mature business owner?
NOPE
This product and launch is for the NEWBIE. In particular, the Internet Marketing Newbie that doesn’t have a product, list or clue where to begin. Now does that mean that experienced business owners won’t benefit from his product? No. But that’s not who this email is directed to.
Fascinating, no? Frank knows his crowd well.
Do you?
