Launches are always exciting.
And I admit that I’m not helping the hype by reporting that Frank Kern is opening up the shopping cart tomorrow to sell yet another
The reason why I’m reporting on this one is that something unique is occurring. What exactly? Frank is “upping the anty” to get people to buy his stuff. Jeff Walker did something similar. Did you notice what it was?
(Hint: The answer is a quarter of the way down.)
I did.
And I’m gonna tell you all about it…
Frank’s headline reads:
BREAKING NEWS (this affects YOU)
Personally, I’m not blown away by the headline but I’m sure it was the split test winner to his billion gazillion following.
“I've just posted this video up for you
and it has some excellent news that
could potentially affect you:
It shows you exactly what you're getting with
List Control, and there's also a special surprise
announcement at the bottom :-)
His intro is about as straightforward as you can get with a smiley face to entice my curiosity as to ‘what’s at the bottom…’
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HERE'S THE COOL SURPRISE
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I'm filling you in now because you're on my list :-)
Great. Thanks. He’s filling me in cuz I’m s.p.e.c.i.a.l cuz I’m on his list.
I've decided to teach a free two-day WORKSHOP
that's only for List Control owners.
It'll be held here in
Ha! Here it is! This is what makes this launch and offer unique. How often does someone like Frank Kern and Jeff Walker offer seminars? Not often is the answer. Why do you think they are offering them now? Think about it. When Jeff Walker launched his Product Launch Manager training do you remember what he offered? A 2 day private workshop filled with bonuses. Hmmmmm. Are people gettin’ sick of buying the same old crap rebranded and regurgitated over and over? Don’t know but I hinted at this way back in January:
There are no guest speakers scheduled - just you, me, and your fellow List Control members getting to work on making you more money.
For the hardcore Frank Kern supporters, this is their equivalent of PORNO. They must be salivating to get Frank “juan on juan” to teach them how to make more money.
The last time I taught a workshop where it was just me teaching was back in 2006 when I taught the legendary Serializer seminars for $10,000.00 per person.
Great use of social proof and transition to an urgency/scarcity play with…
Those seminars sold out in 54 minutes total.
Note ’54 minutes total.’ The more specific means the more believable.
This workshop will be BETTER ...but it's not for sale at any price.
The only people who can come are the people who get List Control ...and they're getting in for free.
Like I said, the Frank Kern groupies must be sexually aroused at this point.
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LIST CONTROL: FOUR PRODUCTS IN ONE.
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Read my special message below this video and see why when you get List Control, you're getting four products in one (and an awesome party!)
His special message below is full of hot air. There’s nothing explaining what I’m gonna get if I buy his product. He does this purposely to motivate your ass to take action and watch his conveniently placed video link right underneath this paragraph.
NEW VIDEO HERE
Enjoy!
Frank
?
P.S. HERE'S WHAT'S HAPPENING NEXT
This is the classic ‘Instructions email’ that’s part of Jeff Walker’s launch sequence.
List Control goes LIVE tomorrow at
Pacific time.
There are 90,853 people on the interest list ...and 20,813 people on the Early Bird list.
This is an awesome tactic. Jeff Walker also uses this. Do you see the way Frank sets the numbers up like that? He does that to tantalize you into grabbing your calculator to crunch a percentage out of it. I shit you not. Jeff Walker does the same thing. This is super subtle but extremely powerful cuz he is making me take action already. One‘take action baby step’ at a time. So here’s what I came up with: 22.9% of his list are on the Early Bird list. By me crunching this number myself, I embed a sense of urgency a little harder into my own brain. Fascinating, ain’t it?
I don't want to be all "high pressure" and tell you it's going to sell out in four seconds or whatever ...but I will tell you that I've never seen so much interest in a new product launch ...EVER ...and I've been at this for 10 years. (11 years this October.)
Great use of reverse psychology. He states he doesn’t want to be all ‘high pressure’ but he DOES and it works. This is a classic Frank Kern trick. Notice how he even tells you how fast it will sell out (in four seconds) and makes your sense of urgency mount even further. Lastly, he ends this very powerful paragraph with a social proof slap to your head. Think about it: Frank hasn’t seen so much interest in a product in the past 10 (no 11) years. Booyakah baby!
And once people see this video (and the awesome surprise at the end) - demand will get even higher.
He just keeps stacking that urgency making you want to take action. He puts some curiosity on top by mentioning a ‘surprise at the end.’ It’s the ole one two punch tactic. Son: He’s gettin’ in yoa head.
This new video explains exactly what you're getting ...and what List Control can do for you.
This is a reiteration of the ‘reason why’ you need to watch the video. It will clear all your objections. This is also another subtle call to action.
You should watch it NOW in order to avoid all the craziness when the public gets access tomorrow:
He sets you up for a stronger call to action and concludes by conveniently giving you a link to watch the video.
This is some damn fine copy. It is loaded to the rim with psychological triggers making you wanna jump up and down and buy his shit! Most of Frank’s copy follows this format and technique. The most important thing to take from this is the fact that something is changing in the Internet Marketing world. People that are on Frank Kern, Jeff Walker and the other Internet oligarchs lists are getting tired of being sold the same rebranded shit. They want more. So what’s the solution?
Seminars!
Special seminars that make you feel special. They make you feel part of an elite circle. They make you feel superior or better than others. That’s what these guys are offering now cuz the word on the street says people don’t want to buy 5 month long $10,000.00 courses anymore. They want results. They want ‘em quick.
I except to see this trend repeat itself more often. Which Internet oligarch do you think is next? Who’s the next one to offer a product and add a special workshop to it to entice you to buy?
Post a comment with your best guess and I’ll start trackin’ his ass.
peace
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|2010-04-12 17:52:53 jennifer - track Brendon BurchardI just signed up for my first product ever - the launch got to me via Frank's list - Frank even offered his phone # to the first 20 people who bought Brendan's product. Brendan is totally following the seminar model - it definitely works!
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|2010-04-12 20:29:34 Jeff - Thanks Jennifer: You rock!So there we have it. One more dude takin' it to the next level and leveraging all that he's got. Thanks for reporting back Jennifer. I'll opt in to Mr Burchard's list to see what he's got cookin'. So now Frank Kern has upped the anty to dishin' out his personal phone number...Wow, that's crazy. Thanks again and good luck on your first product. peace
