Today I realeased the first video (of 3) my launch in
Those were the very words that Erico said as he launched himself into Brazilian history. I’m sure he had no idea what to expect or just how successful his launch would be. The planning – the coordination – the sleepless nights – the time that went into this event were off the charts. He worked with his brother Hugo in Brasilia, Sebastian “The French Marketer,” based out of France and had the entire Product Launch community supporting him.
The result?
Absolute mayhem. Absolute goodness. The first Six figure launch in his native country:
The Bank didn’t know what to do with him. They told him, “Esse não pode ser!… This isn’t possible!” They wondered, “How can you sell that much stuff in such a short period of time?” The doubt trickled in, “This must be a scam” the Bankers thought.
Nope nope.
This was no scam. This was the result of Erico’s hard work and willingness to adapt to the ebb and flow of the launch underway. Erico thought one thing and his list of clients proved to him that it was another. Changes had to be made to keep up. Videos that were already prepped and finished were trashed. He and Hugo worked relentlessly to give his followers exactly what they wanted.
And they wanted more…
“How does this work?” they asked. “How can your product help me make some money?” they wondered.
The bank couldn’t believe it. The bank didn’t know how to respond to the overwhelming response.
The sales were record breaking. The moment Erico opened up the sales gate he was flooded with orders.
The bank started getting nervous. “This can’t be true” they insisted.
“What should I do?” Erico wondered. They’re gonna try and shut me down…
More orders came in. Buzz from the buyers. Buzz from their friends. “O que está acontecendo? What’s goin’ on?” everyone wondered. Can I get my hands on this product?
Time is running out…
“I want one!” Jose screeched. “I gotta get one before they run out!” he cried. The window of opportunity was closing fast. Erico had to pull the plug. The bank wasn’t liking this.
“Sorry folks. I’ve closed the doors!” said Erico.
“No – no – no!” they cried.
“Yes indeed,” Erico said. “It’s all over. Don’t worry though: We’ll open soon enough again and have an even better offer…”
The dust settled. The bank wanted to talk to Erico. They wanted to now how he was able to sell 6 figures worth of stuff in so little time. The people who were too busy to buy his product wanted to know when he was going to offer it again. They didn’t like it when they went to his site to buy at the very last minute and were turned away. Something inside of them felt small. They felt like they lost something. “If only I acted sooner” they thought “Then I would have made a nice chunk of change with this product…”
Erico made history.
He did it in one of the fastest growing countries in
I’m glad I speak both languages.
I encourage you to learn at least one of them. If not, then listen to Erico share (in English) some golden gems that he learned from this 6 figure launch:
Product Launch Manager MAGIC: Behind the Scenes of Brazil’s First 6 figure Launch with Erico Rocha
I picked his brain and had him share with me:
1: How paying attention to what his list wanted and adapting to their needs enabled him to pull off such a huge launch.
2: How he used social proof to amp up the buzz, authority and credibility of his launch.
3: How he strategically collaborated with fellow Product Launch Managers like Sebastian “The French Marketer” and Bruno “Lion” Estevanato to give him the perspective and “other set of eyes” he needed while conducting the launch.
Folks: I highly recommend thanking Erico for sharing this information. He was very kind in offering such “behind the scenes” invaluable insights about his launch. If you would like to contact him personally, his email is:
erico AT thelaunchexpert DOT com
