On March 31st, I had written an independent review on Rick’s awesome WinningWare Product Launch software. I was blown away by what he had accomplished and couldn’t wait to support him in his efforts. Now, Rick and I have been in touch for quite some time and it occurred to me that he would be a great candidate to interview. After working around his busy schedule, I got him to sit down and let me pick his brain on his extensive experience as a Product Launch Manager.
You see, Rick has been doing Launch related work for quite some time now and has a unique advantage over the other “newbie” Product Launch Managers out there. Rick, alongside other experts like David Meerman Scott, is one of the pioneers to use Digital Information to turn “Browsers into Buyers.” He’s been combining the best of corporate style launches with the efficiency and psychological triggers of modern day Internet Marketers like Frank Kern to deliver a really powerful punch to his Product Launches.
If you’re not familiar with Rick’s work, I highly recommend reading his extensive blog to see exactly how you can take his wisdom and pack it into your launch strategy. Now, if you don’t have the time to do that right this second, then take advantage of the interview I did with Rick. It’s 53 minutes of pure gold to start implementing into your business right
1: The Different Launch Types available
2: Launches are about “2 Things”
3: The Online vs. Traditional Launch
4: The Charter Launch
5: Relationships = Money
6: Establishing the “Big Idea” and your “USP”
7: How to Leverage Your Launch Assets
8: The concept behind “Launch Productivity”
Click HERE to listen to the interview.
