Marketing to "Everyone" is impossible. It's the same as marketing to no one. How to fix it?
Invert the "Triangle" and target who you want to market instead of using the shotgun approach. Check it out:
Here's Shirl's story:
Product Launch Manager Myth Buster: “I Can Market to Everyone…”
1: How paying attention to what his list wanted and adapting to their needs enabled him to pull off such a huge launch.
2: How he used social proof to amp up the buzz, authority and credibility of his launch.
3: How he strategically collaborated with fellow Product Launch Managers like Sebastian “The French Marketer” and Bruno “Lion” Estevanato to give him the perspective and “other set of eyes” he needed while conducting the launch.
Folks: I highly recommend thanking Erico for sharing this information. He was very kind in offering such “behind the scenes” invaluable insights about his launch. If you would like to contact him personally, his email is:
Erico AT thelaunchexpert DOT com
Product Launch Manager MAGIC: Behind the Scenes of Brazil’s First 6 figure Launch with Erico Rocha from Jeffrey Pezzella on Vimeo.
If you’re struggling to explain visual based concepts to your clients, than make ‘em a video. It only boosts your expert status and authority and gives your prospects and clients something to watch over and over until they finally understand it.
In this video, I explain the importance behind a "Lead Capture" or "Opt-In" box. I take it from the very beginning when "Little Sean's" video put a big smile on my face. I explain how he compelled me to take action by making me laugh. He also enticed me into wanting to laugh more and captured my contact info in his opt in box. Check it out. It's pretty cool:
Sometimes the easiest way to find why you’re unique is by having someone else ask you. Here, I ask Mimi what makes her O2 Yoga Studio unique from the rest. She was quite surprised by the results and even more surprised when I told her that this is Marketing 101!
Try it and see what happens. Find someone to ask you what makes you unique and follow these three steps:
1: Get a voice recorder, a camcorder, or a camera and record the conversation.
2: Save time by getting it transcribed.
3: Share it with the world.
Now that’s what I call Marketing 101 for those who are new or apprehensive to the idea.
Here's the complete interview:
Here's the Fastest Way to Find Your USP from Jeffrey Pezzella on Vimeo.
This has to be one of the biggest breakthroughs I made! I found a way to recycle my client’s videos for future launches by implementing one, tiny thing: ChromaKey Green Screen.
Read the rest of the article here:
Product Launch Manager MAGIC: Save an Enormous Amount of Time, $$$ & Effort with this one Simple Trick – The “Green Screen” Effect
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